Retail Management / Store Image Building / Brands Negotiation / Merchandising / Sales & Marketing / PR
LIBRE – Janice Wong for Bauhaus Group
Co-Founder & CEO : Janice Wong
Store Concept
Fashion is an art of living! To break the monotonous mould of HK fashion retailing scene, LIBRE created a combination of fashion, living and art in a themed space and served as a platform for independent contemporary designers. The concept store was consisted of fashion, shoes, handbags, accessories, beauty and lifestyle products.
Inspiration : Colette Paris
Shop Size : 2727 Sq. Ft. in 2 storey ( On Lan Street )
Brands Assortment : Proenza Schouler, Tocca ( US ) / Viktor & Rolf, Philip Treacy, John Rocha, Clements Ribeiro, Eley Kishimoto, Eley Kishimoto for Ellesse, Cacharel, Corto Moltedo, Casadei, Alexandra Neel, Markus Lupfer, Linda Farrow ( Europe ) / Akira ( Australia ) …… plus, branded vintage handbags & sunglasses
Targeted Customers : Young & Affluent
Achievement : To build a new customer base for Bauhaus group and drive the monthly sales revenue to million HKD. Plus, the publicity value reached to 8 million HKD in the first 3 months after the store opening.
Opening Event
Trunk Show & Cocktail Event
Joyce Lee, Janice Wong & Kam Kwok-Leung 
Janice Wong & Maya Lin 
Kathy Chow, Ankie Lau & Ankie B 
Sharie Ross, Tansy Tom & Friend 
Candy Heung & Abbie Chan 
Candy Law 
Michelle Ong Cheung 
Jolli Lo 
Alan Lo & Emily Lai 
Dennis Chan, Edwin Ing & Frank Kwong 
Tina Liu & Dickson Yewn 
Antony Chan & Friend 
Kam Kwok-Leung & Kasey Lin 
Gilbert Yeung & Kam Kwok-Leung
A big success of the opening event with the highlight of trunk show. Cathy Chui served as the honourable celeb model. Celebrities, socialites, designers and fashionistas attended the event.
JW Creative Workshop 