Retail Management & Marketing

Retail Management / Store Image Building / Brands Negotiation / Merchandising / Sales & Marketing / PR

LIBRE Janice Wong for Bauhaus Group

Co-Founder & CEO : Janice Wong

Business Consultant : Te-Ming Chen

Interior Design : Anony Chan ( Chairman of Interior Design Association ) @ Cream Architect Co.

Store Concept

Fashion is an art of living! To break the monotonous mould of HK fashion retailing scene, LIBRE created a combination of fashion, living and art in a themed space and served as a platform for independent contemporary designers. The concept store was consisted of fashion, shoes, handbags, accessories, beauty and lifestyle products.  

Inspiration : Colette Paris 

Shop Size : 2727 Sq. Ft. in 2 storey ( On Lan Street )

Brands Assortment : Proenza Schouler, Tocca ( US ) / Viktor & Rolf, Philip Treacy, John Rocha, Clements Ribeiro, Eley Kishimoto, Eley Kishimoto for Ellesse, Cacharel, Corto Moltedo, Casadei, Alexandra Neel, Markus Lupfer, Linda Farrow ( Europe ) / Akira ( Australia ) …… plus, branded vintage handbags & sunglasses

Targeted Customers : Young & Affluent 

Achievement : To build a new customer base for Bauhaus group and drive the monthly sales revenue to million HKD. Plus, the publicity value reached to 8 million HKD in the first 3 months after the store opening.  

Opening Event

Trunk Show & Cocktail Event

A big success of the opening event with the highlight of trunk show. Cathy Chui served as the honourable celeb model. Celebrities, socialites, designers and fashionistas attended the event.


Editorial Director : Janice Wong

Executive Editor : May Lee

Graphic Designer : Fion Hsu

Co Brochure

Editorial Director : Janice Wong

Written by : Te-Ming Chen

Graphic Design : Fion Hsu

Illustration : Scott Ngan

Media Coverage Highlight