Retail Management / Store Image Building / Brands Negotiation / Merchandising / Sales & Marketing / PR
LIBRE – Janice Wong for Bauhaus Group
Co-Founder & CEO : Janice Wong
Fashion is an art of living! To break the monotonous mould of HK fashion retailing scene, LIBRE created a combination of fashion, living and art in a themed space and served as a platform for independent contemporary designers. The concept store was consisted of fashion, shoes, handbags, accessories, beauty and lifestyle products.
Inspiration : Colette Paris
Shop Size : 2727 Sq. Ft. in 2 storey ( On Lan Street )
Brands Assortment : Proenza Schouler, Tocca ( US ) / Viktor & Rolf, Philip Treacy, John Rocha, Clements Ribeiro, Eley Kishimoto, Eley Kishimoto for Ellesse, Cacharel, Corto Moltedo, Casadei, Alexandra Neel, Markus Lupfer, Linda Farrow ( Europe ) / Akira ( Australia ) …… plus, branded vintage handbags & sunglasses
Targeted Customers : Young & Affluent
Achievement : To build a new customer base for Bauhaus group and drive the monthly sales revenue to million HKD. Plus, the publicity value reached to 8 million HKD in the first 3 months after the store opening.