Retail Management & Marketing

Retail Management / Store Image Building / Brands Negotiation / Merchandising / Sales & Marketing / PR

LIBRE Janice Wong for Bauhaus Group

Co-Founder & CEO : Janice Wong

Interior Design : Anony Chan ( Chairman of Interior Design Association ) @ Cream Architect Co.

Store Concept

Fashion is an art of living! To break the monotonous mould of HK fashion retailing scene, LIBRE created a combination of fashion, living and art in a themed space and served as a platform for independent contemporary designers. The concept store was consisted of fashion, shoes, handbags, accessories, beauty and lifestyle products.  

Inspiration : Colette Paris 

Shop Size : 2727 Sq. Ft. in 2 storey ( On Lan Street )

Brands Assortment : Proenza Schouler, Tocca ( US ) / Viktor & Rolf, Philip Treacy, John Rocha, Clements Ribeiro, Eley Kishimoto, Eley Kishimoto for Ellesse, Cacharel, Corto Moltedo, Casadei, Alexandra Neel, Markus Lupfer, Linda Farrow ( Europe ) / Akira ( Australia ) …… plus, branded vintage handbags & sunglasses

Targeted Customers : Young & Affluent 

Achievement : To build a new customer base for Bauhaus group and drive the monthly sales revenue to million HKD. Plus, the publicity value reached to 8 million HKD in the first 3 months after the store opening.  


Opening Event

Trunk Show & Cocktail Event

A big success of the opening event with the highlight of trunk show. Cathy Chui served as the honourable celeb model. Celebrities, socialites, designers and fashionistas attended the event.


Periodical

Editorial Director : Janice Wong

Executive Editor : May Lee

Graphic Designer : Fion Hsu


Co Brochure

Editorial Director : Janice Wong

Written by : Te-Ming Chen

Graphic Design : Fion Hsu

Illustration : Scott Ngan


Media Coverage Highlight